Case studies

• HP launches subscription management to a list of 1,000 customers CMA Bronze Strategy
• Intel makes complex cloud migration simple with everyday metaphors CMA Silver Strategy
• Microsoft brings the managed account experience to small businesses at scale CMA Gold Strategy
• BMC wrote the evaluation criteria buyers were missing Content
• Microsoft answers the Copilot questions users were already asking ANA B2 Bronze Content
• Microsoft connects free learning pathways to ten in-demand jobs CMA Silver Content
• Microsoft turns AI curiosity into confidence to act Cannes B2B Shortlisted Content
• Microsoft turns more than 25 developer programs into one connected journey CMA Bronze Content
• Security training IT teams could host on their own schedule Content
• A video game that put security teams inside a cyberattack CMA Gold Creative
• HP turns a video into a conversation that recommends devices CMA Gold Creative
• Microsoft trains Teams users with the most dysfunctional office ever CMA Silver Creative
• Microsoft turns software developers into superheroes with their own comics CMA Silver Creative
• SAP replaces traditional video production with photorealistic AI avatars Hermes Creative Gold Creative
• An executive breakfast built entirely around how CFOs think Digital Media
• HP built a personalized Micro App for 50 enterprise accounts CMA Bronze Digital Media
• Intuit wins educators to get QuickBooks into the classroom CMA Bronze Digital Media
• Microsoft brings Build highlights to developers on the big screen CMA Gold Digital Media
• Microsoft hosts an AI event that is powered by AI CMA Silver Digital Media
• TELUS Business took AI-powered dash cams to fleet-heavy industries CMA Bronze Digital Media
• A pitch challenge that refined how partner sales reps sell Surface CMA Bronze Sales Enablement
• HP put AI on the account research, people on the relationship Sales Enablement
• HP ran a controlled experiment to measure what marketing added CMA Gold Sales Enablement
• Microsoft gives resellers a showcase kit for the full Surface line-up CMA Silver Sales Enablement
• Microsoft puts the Surface touch factor into customers’ hands CMA Silver Sales Enablement
• An AI voice agent that qualified leads for HP’s channel partners CMA Bronze Channel
• Earning reseller sales reps’ attention for the lightest business laptop ANA Reggie Bronze Channel
• HP built Taylor, an AI content strategist for its channel partners Channel
• Microsoft hosts its first metaverse event on a private island CMA Gold Channel
• TD SYNNEX gave MSPs three paths to the cloud MarCom Platinum Channel
• TD SYNNEX moves managed service providers from servers to cloud CMA Bronze Channel

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